Our Journey in Capital Education
From a small idea in rural Ontario to empowering thousands across Canada with financial literacy and capital allocation skills
2018
The Beginning
Started in Zelda Hartwell's home office right here in Lyn, Ontario, korynthaveloq began as a response to the financial literacy gap she witnessed in her community. After spending years helping neighbors understand their retirement savings and investment options, Zelda realized that quality financial education shouldn't be limited to those who could afford expensive advisors. The first workshop drew just eight people from the local area, but their enthusiasm convinced her this was something worth pursuing.
2021
Digital Expansion
The pandemic pushed us online faster than we'd planned, but it turned out to be exactly what we needed. What started as emergency video calls became a comprehensive digital platform reaching students from Vancouver Island to Newfoundland. We developed our signature capital allocation framework during this period, breaking down complex investment concepts into practical steps that actually made sense to regular people. By year's end, we'd helped over 800 Canadians better understand their financial options.
2024
Community Impact
Last year marked a turning point as we partnered with local credit unions and community centers across Ontario and beyond. Our approach to teaching capital allocation – focusing on practical skills rather than get-rich-quick schemes – resonated with people who'd been burned by flashy investment courses before. We launched specialized programs for small business owners and pre-retirees, always keeping our focus on education rather than promises of guaranteed returns.
Looking Forward
As we move through 2025, our focus remains on what we've always done best – making financial education accessible and practical for everyday Canadians. We're not here to promise overnight wealth or guaranteed returns. Instead, we're building something more valuable: a community of informed individuals who understand how to make thoughtful decisions with their money.
Zelda Hartwell
Founder & Lead Educator